Uncovering what’s real.
Designing what’s next.

Who we are

A creative & technology studio

Our creative practice partners with organizations to drive meaningful innovation through collaborative strategy, community activation, and impactful brand ecosystems.

Our tech practice brings that same focus and original thinking to how we design and build products, platforms, services and ecosystems, through a human-centered and systems-thinking approach.

Two practices with one shared discipline: capture what you know, discover what you don’t, create what you need.

Patrick McGovern
Co-founder

Patrick McGovern

Chief Executive Officer

Lawrence Azerrad
Co-founder

Lawrence Azerrad

Chief Creative Officer

Amy McGovern
Partner

Amy McGovern

Chief Innovation & Product Officer

Macroscopic is the scale at which we see the world

The human scale

Press

  • The New Yorker
  • Monocle 24
  • It’s Nice That
  • The Economist – 1843 Magazine
  • Eye on Design
  • CNN Style
  • WePresent
  • Design Matters with Debbie Millman
  • Design Milk
  • NPR
  • TED x UCLA
  • NBC Today
  • Cooper Hewitt – Smithsonian
  • Fast Company